Neuromarketing and the “Buy” Button

What if there was a “buy button” in our brains? It’s every marketer’s dream. Just imagine if you could discover those hot buttons that will drive people to buy certain products or vote for a particular candidate. It’s not fantasy actually. There’s a science for that. Neuromarketing is a field of marketing research that studies consumers’ sensorimotor, cognitive, and affective, or emotional, response to marketing stimuli.