Why Free is the Enemy of Change

Everyone loves free stuff. We’re culturally wired toward getting something for nothing. And marketers know it. Order now and receive two free months! Free shipping! Buy one, get one FREE! The lure of free is a powerful and universal motivation to buy. At SGA, our marketing isn’t focused on selling air conditioners or getting people to drink more soda. We set out to change the way people behave in a lasting way that will benefit the planet.