SGA Marketing

Day: December 21, 2020

Community-Based Social Marketing Webinar

An Introduction to Community-Based Social Marketing To influence behavior, we need to influence behavioral motivation and behavioral ease. Community-Based Social Marketing (CBSM) is a research-based method that focuses on removing barriers and encouraging motivators in the community to achieve positive behavior change. Listen to Stephen Groner below in part one of our CBSM series as …

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Training and Workshops

Do you have a best friend at work? This question elicits pause, but it is also a question that reveals one of the foundational characteristics of a highly productive workgroup. According to Gallup research, there are 12 key factors that describe great workgroups. One of these relates to the quality of the relationships we have with co-workers.