SGA Marketing

Day: December 24, 2020

Bay Area Stormwater Management Agencies Association

Anti-Litter Program – Bay Area Stormwater Management Agencies Association Service: Social Media Marketing Challenge Be the Street was a regional litter abatement program developed by the Bay Area Stormwater Management Agencies Association (BASMAA). The program wanted to target 14-24-year-old Bay Area youth who had been identified as a key polluting demographic. Solution Be the Street …

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Overwatering is Out Drought Campaign

Stormwater Program – Orange County Service: Social Media Marketing Challenge This Orange County Stormwater (OCSW) program sought to educate residents and businesses about protecting water quality and conserving water through social media engagement and interactions. Solution SGA held a photo contest for OCSW in which Orange County residents were encouraged to submit photos of a …

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Los Amigos Park Stormwater Diversion Project

City of Santa Monica – Los Amigos Park Service: Community Outreach Challenge In order to achieve community support and buy-in for this stormwater diversion project, the City of Santa Monica needed to communicate the project benefits to the surrounding community, school district staff and various civic organizations. Solution The Los Amigos Park Stormwater Harvesting and …

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Communication and Crisis Response Training

Creating enduring change is one of the most difficult jobs any manager, sustainability professional, or organization will face. While creating momentary change can often be accomplished through directives or a more top down approach, lasting change that becomes self-sustaining is harder and much more difficult to achieve.

Multi-Family Recycling Program

Multi-Family Recycling Program – City of Culver City Service: Community Outreach Challenge Culver City wanted to create a community outreach program that would educate residents about its multi-family beverage container recycling program. Solution To create community awareness about multi-family recycling required changing the behavior of thousands of people, most of whom regarded the staff of …

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Fish Consumption Education for Los Angeles Anglers

Fish Consumption Education Collaborative – US Environmental Protection Agency Service: Research and Surveys Challenge The Fish Contamination Education Collaborative (FCEC), the public outreach and education component of the United States Environmental Protection Agency, needed a public health campaign to prevent and reduce the consumption of fish contaminated with DDTs and PCBs that could increase the …

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