SGA Marketing

Paige Rosenberg

Social Distancing & Behavior Change

With the sad news of a recent spike in COVID-19 cases in LA County, the continued reminder to stay 6 feet apart is ever more important. As some normalcy slowly returns (well…in fits and starts!), getting new behaviors to stick long-term is the next big global experiment. And a challenge it will be as quarantine fatigue increases and shaming people doesn’t…

The Power of Visuals over Words

If you read a statistic that 40% of the U.S. population are at risk of disease and premature death because of air pollution, most likely you would think, “Wow, that is a high number, I can’t imagine what someone must be going through who experiences that!” But if this same statistic is paired with a photo of someone on a respirator, immediately…

How can Social Media Contribute to a Sustainable Society?

In his book, Fostering Sustainable Behavior, Dr. Doug McKenzie-Mohr claims that social media is most effective when it supplies an actionable and convenient solution to a large and abstract problem. It’s easier for us to imagine that using fewer paper towels (for example) will help prevent deforestation than it is to understand how a donation is going to be used to “save the polar bears.” Polar bears are not only far away, but..