SGA Marketing

Stephen Groner

SGA’s ‘Whistle While You Work’ Vol. 1

Every week the Economist magazine (one of my favorite reads) puts together a music playlist to go along with their insightful, often cutting and highly influential articles about the world and economics (their most recent cover story on China’s President Xi Jinping, resulted in their website being blocked).

The Secret Weapon to Motivating Change

In a sunny Southern California subdivision just outside of San Diego in 2003, a bunch of graduate students slipped into a quiet neighborhood and started reading electric meters. They were looking for an almost invisible force that was getting people to use less energy in their homes. And while they had a hypothesis, they needed hard facts, and what they were finding was surprising.

Not All Motivators are Created Equal [Guide]

In the late 1960s, Stanford University professor Walter Michel began his now classic “Marshmallow Experiments.” He offered four and five year olds a choice: they could have one marshmallow now (he put it in front of them) or, if they could wait 15 minutes, he would give them a second marshmallow.

Public Education isn’t about Education [Guide]

At first glance, public education seems pretty easy. You educate the public with all of the reasons they should or shouldn’t do something; the public embraces the logic you’ve so simply laid out and changes their behavior. Well done. Here’s the problem. Education does not equal behavior change. Increasing knowledge removes an information barrier, but it doesn’t necessarily morph into a motivation to change.

Three Myths of Happiness

In recent years, happiness has become an increasingly popular topic in the field of psychology.  But as many researchers have found, it is a tricky topic to study. Happiness is easily misread, difficult to measure, and often created by counter-intuitive actions.

3 Great Communication Lessons

Last weekend I was down on Belmont Shore eating lunch with my family, when, all of a sudden, throngs of people with baby blue and white stripped soccer jerseys started piling into the bar. Argentina was about to play and the fans were amassing.
Not sure if you have caught it yet, but World Cup fever is spreading.

Death by PowerPoint

There are plenty of reasons to hate Microsoft. But in my mind, PowerPoint isn’t one of them. Now, don’t get me wrong, it is very easy to make a bad presentation in PowerPoint and yes, Microsoft has designed PowerPoint to facilitate that by defaulting to bullet points. So no, they aren’t completely innocent.

The Psychology of Wine Tasting

At their annual conference in Princeton, New Jersey, the American Association of Wine Economists, reenacted a famous wine tasting from 1976. The study was comprised of a blind tasting of the best wines from France versus the relatively unknown but burgeoning wines from Napa Valley. The results back in ‘76, showed the Napa wines famously standing toe to toe with the very best wines from France and in many cases even beating them. This result catapulted Napa onto the oenophiles map as a preeminent region for wines.

In Social Media Age Matters

So is it any longer a surprise to say that my mom is as active on Facebook as my 15 year old son? While everyone knows that the teen and 20-somethings were the first to mark turf in Facebook and other social media platforms, it is now just as understood that the other age groups have rapidly increased their use and are quickly catching up

3 Keys to Successful Communication

I started my career as an engineer. It was, ironically, a great foundation for the work I now do in the field of social marketing and communications. It gave me a great understanding of how to think through problems methodically regardless of the issue. Most of the work my firm does is coordinating communications to communities regarding environmental and community issues and being able to understand the communication gaps that inevitably arise between the technical issues and community stakeholders.