SGA Marketing

Suzi Senna

What’s your Watershed Moment?

As SGA’s first and longest-standing clients, the Los Angeles Stormwater Program (LASW) has accomplished a lot in terms of educating the LA city residents about stormwater pollution prevention. Most recently, SGA helped LASW create a series of whiteboard videos to help residents discover their watershed moment…

5 Effective Persuasion Techniques

n a world of logic, persuasion would be a lost art. To state your case, you’d simply make an argument grounded in facts, trends, and case studies, and voilà, people would do the right thing. Litterbugs would learn that 80% of the trash floating around in our oceans starts on land, and—just like that—they’d never toss another gum wrapper on the sidewalk.

SGA to Speak at 22nd Annual Energy, Utility & Environment Conference (EUEC)

SGA founder and president, Stephen Groner, will speak at the 22nd Annual Energy, Utility & Environment Conference (EUEC) held February 25–27, 2019, at the San Diego Convention Center. Entitled, “From Data to Insights to Stories that Reach Your Audience,” his presentation will focus on getting technical information to stakeholders so as to encourage engagement with critical issues.

Putting Our Money Where Our Hearts Are

Our purpose at SGA is to build better communities. The way we do this is by partnering with clients and only taking on projects that align with our core principles, inspire change, and ultimately helps make this world of ours a little better. Our clients know we are a triple bottom line company (people, planet, profits) and understand they are getting a team whose commitment and passion to the project are almost as ingrained as their own.

SGA After 20 Years: Where We Are Now

There’s an old saying: Yesterday’s the past, tomorrow’s the future, but today is a gift. That’s why it’s called the present.

SGA was started on the premise to do good, to make communities better, and to protect the environment. Pretty ambitious—right? Through sheer determination and persistence, we have turned that ambition into action.

Tip & Tricks to Launching a Successful Email Marketing Campaign

These are all elements that a successful email marketing campaign can help you build with your audience. Whether you realize it or not, email marketing is still one of the most used and effective marketing tactics out there according to Smart Insights, a learning platform for digital marketing. Its effectiveness is tied to the fact that it’s an immediate mode of communication, cost-effective and as wide-reaching or targeted as you need it to be.

My Road to SGA: Judy Seitelman

(This is the first in a new series of biographical pieces to introduce you to the SGA staff.) For 28 years, I worked independently as a management consultant focusing on strategic planning, new program development, marketing – including events, policies and procedures, and specialty documentation.

Tips Before Taking Out Your Greenway Lawn

California residents know that having an environmentally friendly lawn is important during this ongoing drought. However, before you dig up the lawn and make changes, have a plan in place. I did, but I also learned a few lessons along way. Here, I offer some insight that might save you from headaches

How We Turned Data to Narrative in Downtown Long Beach

Did you know that between 1902 and 1969 the Pike in Downtown Long Beach was the most famous beachside entertainment area on the West Coast? So famous, in fact, that Midwesterners wanting to escape the brutal winters flocked to the warm seaside port city, helping to coin its moniker, “Iowa by the Sea.” Then, oil was discovered, aerospace companies moved in and the city became known for little else than the industries it hosted.