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Sweet Santa Clara: What To Do About A Sugary Problem?

Current American diets and lifestyles leave our minds highly susceptible to hijacking. Ever heard of glucose, fructose, sucrose, maltose, lactose, dextrose, and starch? They’re all sugars, and adding them to common food products is a cheap way of making those products more “craveable.”
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SGA to Speak at 22nd Annual Energy, Utility & Environment Conference (EUEC)

SGA founder and president, Stephen Groner, will speak at the 22nd Annual Energy, Utility & Environment Conference (EUEC) held February 25–27, 2019, at the San Diego Convention Center. Entitled, “From Data to Insights to Stories that Reach Your Audience,” his presentation will focus on getting technical information to stakeholders so as to encourage engagement with critical issues.
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How can Social Media Contribute to a Sustainable Society?

In his book, Fostering Sustainable Behavior, Dr. Doug McKenzie-Mohr claims that social media is most effective when it supplies an actionable and convenient solution to a large and abstract problem. It’s easier for us to imagine that using fewer paper towels (for example) will help prevent deforestation than it is to understand how a donation is going to be used to “save the polar bears.” Polar bears are not only far away, but..
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Putting Our Money Where Our Hearts Are

Our purpose at SGA is to build better communities. The way we do this is by partnering with clients and only taking on projects that align with our core principles, inspire change, and ultimately helps make this world of ours a little better. Our clients know we are a triple bottom line company (people, planet, profits) and understand they are getting a team whose commitment and passion to the project are almost as ingrained as their own.
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How do we Motivate Behavior Change?

In the late 1960s, Stanford University professor Walter Michel began his now classic “Marshmallow Experiments.” He offered four and five-year-olds a choice: they could either have one marshmallow now (he put it in front of them) or, if they waited 15 minutes, they could have a second.
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Happy or Happenstance?

In recent years, happiness has become an increasingly popular topic in the field of psychology. But as many researchers have found, it’s a tricky topic to study. Happiness is easily misread, difficult to measure, and often created by counter-intuitive actions.