SGA Marketing

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How Consuming and Wasting Less Means Living More

Take the opportunity of a fresh, new spring season to reaffirm your environmental goals. One way you can become an environmental hero is by reevaluating ways in which you can reduce waste in your everyday life. According to a study conducted by Duke University, the average person generates 4.3 pounds of waste per day.

Black History Month: 5 Environmental Leaders To Look Up To

In honor of Black History Month, SGA celebrates the achievements of five African American environmental leaders who have championed environmental issues for local and national communities. These heroes brought awareness to environmental issues by creating urban farms in empty lots, walking everywhere and giving up motorized transport, live broadcasting environmental justice issues, and sharing stories of the Buffalo Soldiers.

The Cause Marketing Approach to Life: Anya Liddiard

Meet Anya Liddiard, our primary Marketing Manager on LA Stormwater, whose life trajectory followed the question: What can I contribute to make the world a little better? A native Russian who holds advanced degrees in Economics and Mass Communications from Virginia Commonwealth University, Anya later relocated to the West Coast, even though she initially didn’t like the weather in California

Appleseed: Social Marketing in the Developing World

At SGA, all of our projects focus on using social marketing to change behavior and improve communities working hand-in-hand with our clients. That goal is the foundation of every decision we make in designing our programs and, in this case, even in the decisions staff make when they move on from SGA.

Protests and Progress: How Action Inspires Change

It’s impossible to tune into the news right now without hearing about the thousands of people across the country who are demonstrating. On so many levels, this is a good thing. By now, you’ve undoubtedly heard about the grand jury decisions—one in Missouri, the other in New York—not to indict two white police officers in the deaths of two unarmed black men.

Purging for Good

Spring cleaning is months away but I found myself not being able to stop once I started purging my home of things I didn’t use or need. The best part of downsizing is not the oh-so-proud feeling of accomplishment when you clean out your closet — although I admit it’s up there. It’s knowing that others less fortunate will be able to use what you give and make even better use of it than you ever would have had you kept it in your closet. In short, it’s recycling and reusing at its best.

Giving Thanks This Thanksgiving

We recently learned about Rebaldo and Silvia. From the onset, either one of them could pass for just about any other teenager living in LA. As we dug a little deeper into their heartfelt stories, however, it became clear that they had come a long way – a long way toward a place we often take for granted.

Why Free is the Enemy of Change

Everyone loves free stuff. We’re culturally wired toward getting something for nothing. And marketers know it. Order now and receive two free months! Free shipping! Buy one, get one FREE! The lure of free is a powerful and universal motivation to buy. At SGA, our marketing isn’t focused on selling air conditioners or getting people to drink more soda. We set out to change the way people behave in a lasting way that will benefit the planet.

A Different Kind of Holiday for Foster Children

For SGA’s volunteer event this quarter, I was honored to be part of the very first Korean American Service Day on Nov. 8 where SGA’s army of 10 helped to wrap gifts and write cards for foster kids’ holiday party organized by nonprofit Korean American Family Services. We wrapped gifts for about 100 foster kids, all of whom had jotted down their wishlist that included everything from basic necessities such as socks and underwear to a tricycle and mega Lego set.