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Neuromarketing and the “Buy” Button

What if there was a “buy button” in our brains? It’s every marketer’s dream. Just imagine if you could discover those hot buttons that will drive people to buy certain products or vote for a particular candidate. It’s not fantasy actually. There’s a science for that. Neuromarketing is a field of marketing research that studies consumers’ sensorimotor, cognitive, and affective, or emotional, response to marketing stimuli.

Do We Get Happier With Age?

What makes us happy? Is it lots of money and a big house? How about a cute puppy or a hug from a loved one? Perhaps it’s a combination of things, which varies for everyone. Even so, there is a common theme when it comes to how people perceive happiness – a thread that can tell us a lot about our own emotional state.

Choice is Complicated

When I go to a restaurant, I like to order a-la-carte. Unless it’s a killer package deal, I prefer to get the appetizer, main dish and dessert of my choice for a three-course meal. Unlike me, my mom and her friends like to get prix fixe meals where all the thinking has been done for them.

How to Create a Successful Behavior Change Campaign

Making social change requires having big ideas and lofty goals. It also requires having some very tangible results – a way to measure success and impact. Building long-term, lasting results means eliminating barriers and taking action. But how do we do that? These barriers may be plentiful, typically the larger the impact you want to make the more barriers that are in your way.

Toast the Coast

If you’ve ever been to the pier in Malibu, Santa Monica or Venice, you’ve probably visited the Santa Monica Bay. SGA was honored to work with The Bay Foundation, a group dedicated to protecting the health of this very bay that is considered to be the part of the Pacific between Point Dume in Malibu and the Palos Verdes Peninsula.

SGA’s Be the Street wins CASQA Award

At SGA, we think all of our marketing campaigns are winners. Whether we’re penning quarterly newsletters or launching large-scale interactive public outreach initiatives, we go in with gusto. All of our projects use insight, innovation and iteration to make the biggest impact possible.

Bringing Sexy Back to Data

Nate Silver has certainly given the mundane topic of data a spanking new makeover with his book, The Signal and The Noise. Silver, who correctly predicted the winner in 49 out of 50 states during the 2008 presidential elections, said he was able to make a dent in political forecasts only because other political pundits were so bad at it. Then he pointed to other industries such as finance and weather forecasting where predictions fail.

4 Effective Ways to Persuade People

In a perfect world, we wouldn’t need persuasion. You would simply point out a few facts and people would do the right thing. Litterbugs would learn that 80% of the trash floating around in our oceans starts on land, and just like that, they’d never toss another gum wrapper on the sidewalk.

Three Myths of Happiness

In recent years, happiness has become an increasingly popular topic in the field of psychology.  But as many researchers have found, it is a tricky topic to study. Happiness is easily misread, difficult to measure, and often created by counter-intuitive actions.

3 Great Communication Lessons

Last weekend I was down on Belmont Shore eating lunch with my family, when, all of a sudden, throngs of people with baby blue and white stripped soccer jerseys started piling into the bar. Argentina was about to play and the fans were amassing.
Not sure if you have caught it yet, but World Cup fever is spreading.