SGA Marketing

Marketing

Social Distancing & Behavior Change

With the sad news of a recent spike in COVID-19 cases in LA County, the continued reminder to stay 6 feet apart is ever more important. As some normalcy slowly returns (well…in fits and starts!), getting new behaviors to stick long-term is the next big global experiment. And a challenge it will be as quarantine fatigue increases and shaming people doesn’t…

The Power of Visuals over Words

If you read a statistic that 40% of the U.S. population are at risk of disease and premature death because of air pollution, most likely you would think, “Wow, that is a high number, I can’t imagine what someone must be going through who experiences that!” But if this same statistic is paired with a photo of someone on a respirator, immediately…

How to Avoid Being Mistaken for SPAM

Now that I’ve got your mouth watering, I’m here to tell you something less savory: only about 85% of the emails you send in your newsletter campaign actually reach the inboxes you’ve sent them to. That means that a whopping 15% of all the emails you send get flagged as spam and filed away…

What’s your Watershed Moment?

As SGA’s first and longest-standing clients, the Los Angeles Stormwater Program (LASW) has accomplished a lot in terms of educating the LA city residents about stormwater pollution prevention. Most recently, SGA helped LASW create a series of whiteboard videos to help residents discover their watershed moment…

5 Effective Persuasion Techniques

n a world of logic, persuasion would be a lost art. To state your case, you’d simply make an argument grounded in facts, trends, and case studies, and voilà, people would do the right thing. Litterbugs would learn that 80% of the trash floating around in our oceans starts on land, and—just like that—they’d never toss another gum wrapper on the sidewalk.

San Bernadino County Wins Outstanding Stormwater Project

SGA is immensely proud to have worked on the re-branding components for the San Bernadino County, “Where Water Meets Community” outreach campaign. Identified by the California Stormwater Quality Association (CASQA) as an outstanding stormwater program, the campaign consisted of a complete brand overhaul to help engage and educate the community in stormwater pollution prevention.

Tip & Tricks to Launching a Successful Email Marketing Campaign

These are all elements that a successful email marketing campaign can help you build with your audience. Whether you realize it or not, email marketing is still one of the most used and effective marketing tactics out there according to Smart Insights, a learning platform for digital marketing. Its effectiveness is tied to the fact that it’s an immediate mode of communication, cost-effective and as wide-reaching or targeted as you need it to be.

7 Green Holiday Tips for Your Business

“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.” -Rumi People may mistakenly believe that they have to make grand, life-altering changes to make a difference. This can lead to frustration and disappointment. SGA believes that true change begins with a series of small steps — little things you do everyday can make an impact.

Use of Infographics in Content Marketing

At SGA, we know that some people remember what they read rather than what they hear; others learn when they see things in writing. Then there’s the 65 percent of us who are visual learners and process information based on what they see. That’s why infographics are so popular and a great addition to your content marketing.

The 3 I’s of a Successful Facebook Page

Facebook is the platform that gives your organization a voice and an identity in a community of more than a billion active users. Whether you’re a local agency striving to make positive behavior change with residents or a for-profit marketer selling an idea, Facebook provides a concrete space to communicate with your target audience.