SGA Marketing

Our Work

A Lesson From COVID-19 For Earth Day

The spread of COVID-19 has resulted in arguably one of the largest mass behavior changes in human history. Its ripple effects have impacted every aspect of our daily lives.
From reminding people that only toilet paper is flushable (#WipesClogPipes), to helping people get child support after losing a job, to educating them on how to store household hazardous waste while HHW centers are closed…

How to Avoid Being Mistaken for SPAM

Now that I’ve got your mouth watering, I’m here to tell you something less savory: only about 85% of the emails you send in your newsletter campaign actually reach the inboxes you’ve sent them to. That means that a whopping 15% of all the emails you send get flagged as spam and filed away…

What’s your Watershed Moment?

As SGA’s first and longest-standing clients, the Los Angeles Stormwater Program (LASW) has accomplished a lot in terms of educating the LA city residents about stormwater pollution prevention. Most recently, SGA helped LASW create a series of whiteboard videos to help residents discover their watershed moment…

San Bernadino County Wins Outstanding Stormwater Project

SGA is immensely proud to have worked on the re-branding components for the San Bernadino County, “Where Water Meets Community” outreach campaign. Identified by the California Stormwater Quality Association (CASQA) as an outstanding stormwater program, the campaign consisted of a complete brand overhaul to help engage and educate the community in stormwater pollution prevention.

Say…Engagement! Let the Photos Do the Talking

How many of you constantly take photos of your family members and pets, or an exquisitely prepared meal, or a stunning sunset? Many of us at here SGA admit to having taken more than one photo like this. As visual creatures, humans are drawn to photos more than words. That is why photographs are the most-read parts of any publication.

How Does SGA Love the Ocean? Let Us Count the Waves!

When it comes to promoting environmental awareness, it turns out, we are not oceans apart. On May 25th, SGA, in conjunction with LA City Sanitation, helped prepare and organize the 24th annual Kids Ocean Day Adopt-A-Beach Clean Up at Dockweiler State Beach. The theme for this year’s beach clean up was “Come Together for the Ocean” and that’s what 4,000 Los Angeles students, teachers, and volunteers did.

3 Steps to Pedal Forward and Make Positive Change

May 19th is Bike to Work Day!  At SGA, we believe that bicycling is a great way to demonstrate behavior change. Remember when you were a kid and you first learned how to ride a bike?  At first, you were scared: Don’t let me fall!  Of course, you fell.  But then you got back up because you were motivated: Learn to ride a bike by yourself.  This whole process involved removing barriers, while promoting motivators.

Learn How Effective Messaging Can Shape Pro-Environmental Behaviors

What messaging do you think works better: “Help save the environment,” or “Join your fellow citizens in helping to save the environment?” If your answer was the second choice, then you’re in agreement with research that shows specific messages — the right specific messages — are much more likely than abstract messages to shape behavior.

SGA’s ‘Whistle While You Work’ Vol. 3

Break out of your normal pattern of thinking. According to an article published by The New York Times, when the mind is wandering, music can bring you back into focus and “make a repetitive job feel more lively.” Enliven the post-Holiday lows, expand your mind and listen to SGA’s personally curated playlist to boost 2017 as a year of energetic change in the world.