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Physically Apart But Together As A Community

The evolving COVID-19 pandemic presents unique difficulties for people everywhere- we are all living in unchartered territory and with unprecedented worry. While we all stand tall in the face of this challenge, this season has also been a visceral reminder of how interconnected we are. This concept is the very keystone of SGA’s work. Everyday and in every single moment…

SGA to Speak at 22nd Annual Energy, Utility & Environment Conference (EUEC)

SGA founder and president, Stephen Groner, will speak at the 22nd Annual Energy, Utility & Environment Conference (EUEC) held February 25–27, 2019, at the San Diego Convention Center. Entitled, “From Data to Insights to Stories that Reach Your Audience,” his presentation will focus on getting technical information to stakeholders so as to encourage engagement with critical issues.

How can Social Media Contribute to a Sustainable Society?

In his book, Fostering Sustainable Behavior, Dr. Doug McKenzie-Mohr claims that social media is most effective when it supplies an actionable and convenient solution to a large and abstract problem. It’s easier for us to imagine that using fewer paper towels (for example) will help prevent deforestation than it is to understand how a donation is going to be used to “save the polar bears.” Polar bears are not only far away, but..

Putting Our Money Where Our Hearts Are

Our purpose at SGA is to build better communities. The way we do this is by partnering with clients and only taking on projects that align with our core principles, inspire change, and ultimately helps make this world of ours a little better. Our clients know we are a triple bottom line company (people, planet, profits) and understand they are getting a team whose commitment and passion to the project are almost as ingrained as their own.

How do we Motivate Behavior Change?

In the late 1960s, Stanford University professor Walter Michel began his now classic “Marshmallow Experiments.” He offered four and five-year-olds a choice: they could either have one marshmallow now (he put it in front of them) or, if they waited 15 minutes, they could have a second.

Happy or Happenstance?

In recent years, happiness has become an increasingly popular topic in the field of psychology. But as many researchers have found, it’s a tricky topic to study. Happiness is easily misread, difficult to measure, and often created by counter-intuitive actions.

Sports and Essential Communication Lessons: What Football Taught Me About Marketing

Walking through my neighborhood on a Sunday morning is no longer a time for quiet self-reflection. House after house, cheers of excitement and shouts of anger escape through insulated walls and double-paned glass. This can only mean one thing: it’s football season. The bright flat screens that peak through neighbor’s windows and the individuals glued to it all sport matching jerseys as they high-five or fist pump in unison. Sports, like football, are an incredible study of human behavior…

What Data has Taught us about Improving Outreach

The growth of social media and online outreach over the past 3 years has been astronomical. With a projected 2.77 billion social media users worldwide by 2019, social media campaigns are booming. We live in a generation where we check our emails constantly, share our meals on Instagram, update our family via Facebook, connect with friends through Twitter, and YouTube just about anything we want to expand our knowledge on. With this growth came a lot of good changes—but also many challenging ones.

SGA After 20 Years: Where We Are Now

There’s an old saying: Yesterday’s the past, tomorrow’s the future, but today is a gift. That’s why it’s called the present.

SGA was started on the premise to do good, to make communities better, and to protect the environment. Pretty ambitious—right? Through sheer determination and persistence, we have turned that ambition into action.