SGA Marketing

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7 Green Holiday Tips for Your Business

“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.” -Rumi People may mistakenly believe that they have to make grand, life-altering changes to make a difference. This can lead to frustration and disappointment. SGA believes that true change begins with a series of small steps — little things you do everyday can make an impact.

#GivingTuesday: A Powerful Catalyst for Behavior Change

The impact of giving on #GivingTuesday Every year for the last five years, brands, non-profits and people have come together in gratitude to raise money for different causes. Last year, #GivingTuesday raised over $116M from over 700,000 donors across the world! While the monetary results of #GivingTuesday are significant

To Create Change, Seeing is Believing

At SGA, the projects we pursue focus on behavioral changes and social marketing to improve local communities. Over the years, SGA has learned that one of the most effective tools to generate awareness and change is by producing short videos. According to emarketer, US adults now own more connected devices than ever and 5½ hours are spent indulging in video content a day

My Road to SGA: Judy Seitelman

(This is the first in a new series of biographical pieces to introduce you to the SGA staff.) For 28 years, I worked independently as a management consultant focusing on strategic planning, new program development, marketing – including events, policies and procedures, and specialty documentation.

Tips Before Taking Out Your Greenway Lawn

California residents know that having an environmentally friendly lawn is important during this ongoing drought. However, before you dig up the lawn and make changes, have a plan in place. I did, but I also learned a few lessons along way. Here, I offer some insight that might save you from headaches

Here Comes the Rain Again

How ecstatic was I to hear the rain pouring on Friday night? Ok, I felt bad for those cute little kids in my neighborhood trick or treating on Halloween night wearing their best Elsa and superhero outfits. But it had been so long I don’t think I’ve ever rejoiced so much at the sound of rain. And let’s not forget the beautiful, crystal clear days following the rain that we indeed got. The drought is serious and I’m trying to do my part – and not just by doing the rain dance.

Reaching California’s Ethnic Communities

When we embarked on designing a campaign to promote paint recycling on behalf of PaintCare to Chinese-speaking populations in California, we wanted to make sure we based our campaign on data rather than long-held assumptions. What kind of messaging would resonate with this population? Did they know paint was even recyclable.