SGA Marketing

An Introduction to Community-Based Social Marketing

To influence behavior, we need to influence behavioral motivation and behavioral ease. Community-Based Social Marketing (CBSM) is a research-based method that focuses on removing barriers and encouraging motivators in the community to achieve positive behavior change.

Listen to Stephen Groner below in part one of our CBSM series as he takes you through the steps for developing a community-based social marketing campaign and explores how this methodology was used in the development of an award-winning case study done for the US Environmental Protection Agency.