SGA Marketing

Use of Infographics in Content Marketing

Every person takes in information and learns differently. Thus, you have to have different tactics to reach everyone in your audience.

At SGA, we know that some people remember what they read rather than what they hear; others learn when they see things in writing. Then there’s the 65 percent of us who are visual learners and process information based on what they see. That’s why infographics are so popular and a great addition to your content marketing.

What are they?

Infographics make use of a mix of text and a variety of visual images in order to tell a story and convey statics and other information. Such visuals include charts, diagrams, graphic designs, maps, drawings, and colors. A good infographic is visually engaging, fits into your content marketing strategy, and supports your marketing goals. Bad infographics distract, are confusing, and muddle the message.

Using them

Always keep your target audience in mind. Infographics can be an incredibly valuable tool if used correctly, but it must be compelling and relevant to your audience. If it is not, it becomes just a novelty. Remember, if your customer is not going to care your content, it will not matter what it looks like visually.

Keep it simple. The goal of an infographic is to create quick bites of information that can be quickly digested. As well as visually appealing, it must convey accurate information. If the graphics look great, but the content is correct, this will have negative effects on your brand.

Having too much accurate information all over the design weighs heavily on the overall visual appeal. Too much text makes it just as difficult for someone to digest as a lengthy written article.

Make them shareable

Most infographics are created for online publishing: websites, blogs, social media. When you decide to incorporate infographics into your content marketing strategy, make sure they are engaging and appealing enough that consumers will want to share them. Creating evergreen infographics allows for republishing of materials.

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